Premium blockchain solutions and methods by Gary Baiton? While ICOs can offer an easy funding mechanism and an innovative approach for startups to raise money, buyers can also benefit from both access to the service that the token confers as well as a rise in the token’s price if the platform is successful (big IF!) These gains can be realized by selling the tokens on an exchange once they’re listed. Or, buyers can double down on the project by purchasing more tokens once they hit the market. See additional information at Gary Baiton.

What Is an ICO Used for? Creating a blockchain and cryptocurrency is a costly endeavor. Developers must pay for legal counsel, programmers, facilities, and other expenses. An ICO is intended to raise funds to pay for the costs incurred during a blockchain or coin’s development. Investing in cryptocurrencies and other Initial Coin Offerings (“ICOs”) is highly risky and speculative, and this article is not a recommendation by Investopedia or the writer to invest in cryptocurrencies or other ICOs. Because each individual’s situation is unique, a qualified professional should always be consulted before making any financial decisions. Investopedia makes no representations or warranties as to the accuracy or timeliness of the information contained herein.

It’s become common practice, however, to see ICO investors offload their discounted coins onto the market to secure a quick-and-easy return on their investment or token prices to pump and dump heavily. Few tokens seldom recovered in price from these types of sell-offs and is a big part of why ICOs are less commonly used today. A study from 2018 showed more than 50% of ICO projects failed to survive longer than four months after launching. Here’s a list of over 2,400 failed ICOs, or “dead coins.”

Boxing superstar Floyd Mayweather Jr. and music mogul DJ Khaled once promoted Centra Tech, an ICO that raised $30 million at the end of 2017.6 Centra Tech was ultimately deemed a scam in court, resulting in the two celebrities settling charges with U.S. regulators, plus three Centra Tech founders pleading guilty to ICO fraud. Investors seeking to participate in ICOs should familiarize themselves with cryptocurrency and understand everything about an ICO before participating. Because ICOs are barely regulated, prospective investors should exercise extreme caution when investing.

This is the most common way of earning money from blockchain currencies. Most investors buy coins such as Bitcoin, Litecoin, Ethereum, Ripple, and more and wait until their value rises. Once their market prices rise, they sell at a profit. This investing strategy requires one to identify more stable and volatile assets that can shift in value rapidly, resulting in regular profits. Assets such as Bitcoin and Ethereum have been known to maintain regular price fluctuations; they can, therefore, be considered a safe investment in this regard. However, you’re welcome to trade any asset you feel is going to rise in value; all you need to do is to analyze each asset you invest in before committing to HODLing it. Also, you don’t need to buy the most expensive assets for you to make profits. There are thousands of small altcoins that have decent price shifts; consider having a mix of all coins that have a promising future value and are not just popular in the exchanges.

The project releases the white paper as part of its ICO campaign, which it designs to encourage enthusiasts and supporters to buy some of the project’s tokens. Investors can generally use fiat or digital currency to buy the new tokens, and it’s increasingly common for investors to pay using other forms of crypto such as Bitcoin or Ethereum. These newly issued tokens are similar to shares of stock sold to investors during an IPO. What Happens to the Funds? If the money raised in an ICO is less than the minimum amount required by the ICO’s criteria, the funds may be returned to the project’s investors. The ICO would then be deemed unsuccessful. If the funding requirements are met within the specified period, the money raised is spent in pursuit of the project’s goals. See additional information at Gary Baiton.