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Analyzing competitors not only helps you set competitive prices but also enables you to respond to rival marketing campaigns. Apart from this, identifying your competitors lets you communicate with your target audience, improve your business processes, and distinct your business from others. Again, you can use the Google Keyword Planner tool to know more about your competitors. This tool will help you identify which keywords are the most and least effective for you.

Why Local SEO matter? Local SEO helps people to easily find your local business online. It helps your business to become highly visible online, and rank high in local SERPs making it easier for customers to find you. What is the future of local search marketing? With more and more people using smartphones, iPads, etc., and voice search usage on the rise, the future lies in local mobile marketing. Having an SEO-compliant website and a strong local SEO strategy will get your website on to Google’s local listing pack.

Search engines want to see link diversity. That means making sure that all backlinks are not coming from the same few sources (e.g., websites and servers). The more organic it looks, the better the website is trusted in Google’s eyes. Gone are the days where people are only doing searches at home. In fact, some people have ditched using a traditional computer for any search engine traffic whatsoever. Searching on a mobile device allows for instant research on the go, and a website that isn’t mobile-friendly becomes a waste of time.

New content – whether it’s one page or an entire topic cluster – gives you a fresh chance to get everything right. When you’re creating a new page, put considerable thought into page titles, page content headers, subheads, image file names, etc. Favor long-tail keyword phrases, which typically have three or more words and give you an opportunity to connect with searcher intent. You’ll increase the odds of achieving content marketing goals like website traffic, branding, leads, and sales. In November 2020, Ahrefs shared fascinating long-tail findings from 1.9 billion search queries: What Are Long-tail Keywords? How to Find and Use Them. A chart from an Ahrefs study showing heathy search volume for long-tail phrases of three or more words.

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