College admission counseling help from Manhattanville’s Jose Flores today? Consulting Engagements: Union University: Originated and implemented a training course to empower admissions counselors in their delegated territories, generating greater opportunities for enrollment. Developed a personalized communication strategy for prospective students and parents. Pine Manor College: Recruited by the Board of Trustees to support recruitment as well as develop an enrollment plan for both domestic and international students; efforts led to an increase in enrollment by 300 students. Redeemer University: Appointed by a Canadian Christian School to enhance marketing through automation while utilizing their existing CRM. Discover more info on Jose Flores Manhattanville.
Transfer students are another water cooler conversation. I have helped colleges and universities double the number of transfer students in the past. The art of recruiting transfer students begins with signing articulation agreements with community colleges, building relationships with PTK chapters, and automating the transfer credit process. In addition, transfer students seek outcomes and an easy transition. These elements must be present from the beginning of the student’s journey to its conclusion. However, the persona of this population is also changing. Perhaps universities will look at a more significant number of Hispanic students progressing onto their institutions. As a cohort, it’s just another population that needs customer services today at colleges and universities, pointing to more economic resources that need to be deployed.
Jose Flores Manhattanville talking about student systems: Strategies that have helped achieve success: one can never forget the need for Admissions and Financial Aid to work together to deliver optimized customer service to students and parents. Once the student is enrolled it’s the Vice President’s responsibility to ensure that students were invited to be members of the community because of their potential to graduate. In my experience a good enrollment plan can guide admissions and financial operations to understand enrollment goals and the work needed to reach these targets. Using a statistical, analytical approach to determine financial aid award levels to predicting enrollment and retention rates based on award amounts is a practice I’m quite familiar with.
Many traditional colleges are missing key components for non-traditional students and are not fulfilling specific market demands. Recently, I analyzed IPEDs enrollment data for full-time undergraduate students enrolled in the state of New York. This data analysis suggested that there were 764,826 students enrolled in the colleges and universities in New York for fall 2018. The for-profit institutions owned a 5% market share that represented 37,949 students. That meant that these are 37,949 students that chose a non-traditional education path that more aligned to their current academic and career needs instead of choosing a traditional college or university. I dug deeper into this idea and selected two schools (1 for-profit and 1 not-for-profit) that were in the same geographical location, only a few miles apart, in New York State. I chose a major that was being offered in both schools – business. The results were astonishing. If the traditional institution offered business programs in the same way the non-traditional institution did and it was able to attract the students to attend the institution with a smarter strategy, then it would essentially double its total enrollment nearly overnight. There is room to develop academic programming that is useful and attainable to a non-traditional population.
Manhattanville’s Jose Flores talking about college financial aid: International students may have the best luck getting aid at some of the country’s top-ranked colleges and universities, which tend to be more liberal with their financial assistance. Of the 10 schools that awarded the highest average aid to international students, more than half are ranked among the top five National Liberal Arts Colleges or National Universities. The bad news for international students is that while these schools tend to be the most generous, they are also among the most selective.
In charting my rise from an early Admissions Counselor to my current role as Chief Operating Officer with a higher education technology and enrollment consulting company my experience is substantive and multifaceted. Throughout my career, I have accumulated knowledge and expertise in admissions, financial aid, student registration, retention, marketing, and the technologies that support these areas. As a former Vice President of Enrollment and as a Consultant I’ve managed and built small to large teams. Find additional info at https://www.linkedin.com/in/jose-flores-3a50763/.