Effects of culture and technology synergy today with Jarábik Barbara : As read in Implications of Changing Cultural Values by Eldon E. Snyder. It says that sociocultural values don’t only represent ideals and goals that people in a society strive to achieve. But it also selects the means that are used to achieve these goals and ideals. In addition, it is stated that “from the standpoint of society, cultural values function as ideals that orient the activities within and between social institutions. Thus, to properly understand the functioning of the family, or political, religious, economic, and educational institutions within society requires an analysis of sociocultural values.”



Tradition style thrives if they have their recognized value. Technology helps to modify method of production or industrialization rather than killing the tradition. Thus, technology allows preservation of tradition if beneficiary part is taken into account. The technology has given a wide range of topics to be discussed. People get to know extensive knowledge about any subject and more information has been shared effectively. Technology assists in transformation of economy and evolution of new social classes too.

In some cultures (African and South Asian), they have a tradition in which people meet and discuss the various factors like visions, dreams and things which influence their day-to-day activities like economics, social and political factors (Zamora, 1990), but in the end of the meetings generally, it was observed that people come up with ideas, but they did not see how these ideas could be implemented. They took mobile phone cameras and documented various stories, traditions and cultural aspects that they were experiencing collectively, later they collectively watch these videos to inspire each others, slowly this use of the technology got spread and people started using the mobile phone cameras to document abuses and by this, they collectively rallied around issues which were documented by the use of such a technology which in social sciences is referred as “collectively call for collective action from below” (Olson, 1965). In this case technology found a new meaning, but to do this you need to trust communities, cultures & traditions.

It’s important to stay updated about what’s going on in the world, but how do you get your news? My grandparents got their news from reading the newspaper, or by interaction with other people. While my parents were able to watch TV, and follow the news daily. Today, I get the news at any time on my smartphone and via the Internet. This evolution is all due to the advancements of technology that is gradually shaping our culture and society. Read additional details at Barbara Jarabik.

The way technology advances is dependent on the way a culture or society wants it. This calls in for a continuous improvement of the technology by collectively improving the thoughts behind the technology, normally it is seen that such a technological change is beyond a cultural or social influence and is seen as “technological imperative” (Pacey, 2013), but these kind of models also then deny the possibility of directing technology, consequent to cultural or social change. “The main argument tends to be its inadequacy and its ideological function in mystifying and furthering the interests certain groups who benefit from technology could change” (Williams, 1996).